NATRUE - Standard

The NATRUE Label: our guarantee Upon its creation, the main objective of NATRUE’s label criteria was to set and build strict requirements for natural and organic cosmetic products, particularly for organic cosmetics, packaging and products’ formulations which could not be found in other labels. The NATRUE Label goes hence further than other definitions of “natural cosmetics” established in Europe in terms of consistency and transparency. Since 2008, the NATRUE Label has developed, grown and expanded across Europe and worldwide, and has consolidated its position in the NOC sector as an international benchmark for authentic natural and organic cosmetic products.