China Environmental Labeling

China environmental labeling program is a public voluntary eco-label scheme, initiated by State Environmental Protection Administration (Now Ministry of Ecology and Environment, China-MEE) in 1994, aiming to encourage the businesses to rationally use resources and energy to develop and produce environment-friendly products, guide the consumers to choose and identify green products towards sustainable consumption, and provides a way for the businesses and public to self-consciously participate in environmental protection.