Bee Friendly

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ImprBEE FRIENDLY is a European label that aims to identify and promote pollinator-friendly products and production systems.

This label is developed, managed, and secured by the BEE FRIENDLY Association (created in 2011) bringing together European organizations of beekeepers.

BEE FRIENDLY purpose is to promote bees and pollinators friendly practices. It is therefore to educate farmers and companies manufacturing and distributing daily life products with the major challenge being the survival of bees – indicator of the quality of the environment, and to encourage them to adopt practices that have a positive impact on pollinators and their ecosystems.

The theme of the preservation of pollinators is transverse: agricultural production obviously, but also the food industry, cosmetics, detergents, etc.