Responsible marketing and selling
ESG Parameter0
0
76
The Responsible Marketing and Selling parameter evaluates how suppliers conduct their marketing and sales practices in an ethical, honest, and socially responsible manner. This includes assessing the truthfulness and transparency of advertising, the integrity of sales tactics, and the consideration of social and environmental impacts in marketing strategies. Ethical marketing is essential for building trust with consumers, maintaining a positive reputation, and ensuring compliance with legal and regulatory standards.
Sign up for free to access all
Start evaluating your suppliers on sustainability today