Responsible marketing and selling

PARAMETER0076

The Responsible Marketing and Selling parameter evaluates how suppliers conduct their marketing and sales practices in an ethical, honest, and socially responsible manner. This includes assessing the truthfulness and transparency of advertising, the integrity of sales tactics, and the consideration of social and environmental impacts in marketing strategies. Ethical marketing is essential for building trust with consumers, maintaining a positive reputation, and ensuring compliance with legal and regulatory standards.

Environmental Protection Agency (EPA) - SmartWay

E

Total parameters addressed

3
This standard covers 3 Social impact parameters
3
This standard covers 3 Environmental impact parameters

Naturtextil IVN certified BEST

N

Total parameters addressed

18
This standard covers 18 Social impact parameters
3
This standard covers 3 Environmental impact parameters
1
This standard covers 1 Quality parameter

Naturleder IVN

N

Total parameters addressed

14
This standard covers 14 Social impact parameters
4
This standard covers 4 Environmental impact parameters
1
This standard covers 1 Quality parameter

Charte du dirigeant responsable des société de conseil

C

Total parameters addressed

5
This standard covers 5 Social impact parameters
1
This standard covers 1 Quality parameter

Ecovadis CSR Scorecard

Ecovadis CSR Scorecard

Total parameters addressed

10
This standard covers 10 Social impact parameters
14
This standard covers 14 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

Prix Juste Producteur

Prix Juste Producteur

Total parameters addressed

3
This standard covers 3 Social impact parameters
1
This standard covers 1 Supplier management parameter

MVO Prestatieladder (CSR Performance Ladder)

MVO Prestatieladder (CSR Performance Ladder)

Total parameters addressed

18
This standard covers 18 Social impact parameters
12
This standard covers 12 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

S&P Dow Jones Sustainability Index

S&P Dow Jones Sustainability Index

Total parameters addressed

19
This standard covers 19 Social impact parameters
12
This standard covers 12 Environmental impact parameters
3
This standard covers 3 Supplier management parameters
1
This standard covers 1 Quality parameter

Blue Competence

Blue Competence

Total parameters addressed

1
This standard covers 1 Social impact parameter

Turn to Zero (Klimaneutralitätsbündnis 2025)

Turn to Zero (Klimaneutralitätsbündnis 2025)

Total parameters addressed

1
This standard covers 1 Social impact parameter
3
This standard covers 3 Environmental impact parameters

Rainforest Alliance - Farms

Rainforest Alliance - Farms

Total parameters addressed

22
This standard covers 22 Social impact parameters
17
This standard covers 17 Environmental impact parameters
2
This standard covers 2 Supplier management parameters
1
This standard covers 1 Quality parameter

Responsible Distribution

Responsible Distribution

Total parameters addressed

4
This standard covers 4 Social impact parameters
1
This standard covers 1 Environmental impact parameter

bluesign

bluesign

Total parameters addressed

7
This standard covers 7 Social impact parameters
4
This standard covers 4 Environmental impact parameters

EU Ecolabel - Graphic Paper, Tissue Paper and Tissue Products

E

Total parameters addressed

2
This standard covers 2 Social impact parameters
5
This standard covers 5 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Regulation (EU) No 2018/848 of the European Parliament and of the Council

R

Total parameters addressed

1
This standard covers 1 Social impact parameter
1
This standard covers 1 Environmental impact parameter

ZNU Standard – driving sustainable change

ZNU Standard – driving sustainable change

Total parameters addressed

8
This standard covers 8 Social impact parameters
9
This standard covers 9 Environmental impact parameters
1
This standard covers 1 Quality parameter

The Food and Land Use Coalition (FOLU)

The Food and Land Use Coalition (FOLU)

Total parameters addressed

9
This standard covers 9 Social impact parameters
8
This standard covers 8 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Waste from Electrical and Electronic Equipment (WEEE)

W

Total parameters addressed

2
This standard covers 2 Social impact parameters
2
This standard covers 2 Environmental impact parameters

Planet Tech'Care

P

Total parameters addressed

1
This standard covers 1 Social impact parameter
2
This standard covers 2 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Organic Farmers & Growers (OF&G)

O

Total parameters addressed

4
This standard covers 4 Social impact parameters
3
This standard covers 3 Environmental impact parameters
3
This standard covers 3 Supplier management parameters

Solidaridad

Solidaridad

Total parameters addressed

6
This standard covers 6 Social impact parameters
12
This standard covers 12 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Equalitas

Equalitas

Total parameters addressed

7
This standard covers 7 Social impact parameters
7
This standard covers 7 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

EU Ecolabel - Textile Products

E

Total parameters addressed

3
This standard covers 3 Social impact parameters
6
This standard covers 6 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Integrated Farm Assurance Control Points and Compliance Criteria v5.2 (IFA CPCC) - Crops Base

Integrated Farm Assurance Control Points and Compliance Criteria v5.2 (IFA CPCC) - Crops Base

Total parameters addressed

4
This standard covers 4 Social impact parameters
3
This standard covers 3 Environmental impact parameters

ISO 26000 - Social Responsibility

ISO 26000 - Social Responsibility

Total parameters addressed

22
This standard covers 22 Social impact parameters
15
This standard covers 15 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Blue Angel (Blauer Engel) - Printed matters (DE-UZ 195)

Blue Angel (Blauer Engel) - Printed matters (DE-UZ 195)

Total parameters addressed

1
This standard covers 1 Social impact parameter
5
This standard covers 5 Environmental impact parameters

BRCGS - Food Safety

BRCGS - Food Safety

Total parameters addressed

2
This standard covers 2 Social impact parameters
1
This standard covers 1 Supplier management parameter
1
This standard covers 1 Quality parameter

Nordic Swan Ecolabel

Nordic Swan Ecolabel

Total parameters addressed

1
This standard covers 1 Social impact parameter

NATRUE - Membership

NATRUE - Membership

Total parameters addressed

2
This standard covers 2 Social impact parameters
6
This standard covers 6 Environmental impact parameters

NATRUE - Standard

NATRUE - Standard

Total parameters addressed

2
This standard covers 2 Social impact parameters
6
This standard covers 6 Environmental impact parameters

Rainforest Alliance - Supply Chain

Rainforest Alliance - Supply Chain

Total parameters addressed

17
This standard covers 17 Social impact parameters
2
This standard covers 2 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Act4nature international

Act4nature international

Total parameters addressed

1
This standard covers 1 Social impact parameter
3
This standard covers 3 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

Worldwide Responsible Accredited Production (WRAP)

Worldwide Responsible Accredited Production (WRAP)

Total parameters addressed

15
This standard covers 15 Social impact parameters
4
This standard covers 4 Environmental impact parameters

amfori - Business Social Compliance Initiative (BSCI)

amfori - Business Social Compliance Initiative (BSCI)

Total parameters addressed

13
This standard covers 13 Social impact parameters
1
This standard covers 1 Environmental impact parameter

EcoVadis Medal

EcoVadis Medal

Total parameters addressed

9
This standard covers 9 Social impact parameters
2
This standard covers 2 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

The Global 100 Index

T

Total parameters addressed

5
This standard covers 5 Social impact parameters
7
This standard covers 7 Environmental impact parameters

Sustainable Apparel Coalition - Member

Sustainable Apparel Coalition - Member

Total parameters addressed

16
This standard covers 16 Social impact parameters

Lowering Emissions by Accelerating Forest (LEAF) Coalition

Lowering Emissions by Accelerating Forest (LEAF) Coalition

Total parameters addressed

3
This standard covers 3 Social impact parameters
7
This standard covers 7 Environmental impact parameters

Carbon Footprint - Carbon Neutral

Carbon Footprint - Carbon Neutral

Total parameters addressed

1
This standard covers 1 Social impact parameter
6
This standard covers 6 Environmental impact parameters

Pharmaceutical Supply Chain Initiative (PSCI)

Pharmaceutical Supply Chain Initiative (PSCI)

Total parameters addressed

19
This standard covers 19 Social impact parameters
16
This standard covers 16 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

Ellen MacArthur Foundation’s Circulytics

Ellen MacArthur Foundation’s Circulytics

Total parameters addressed

5
This standard covers 5 Social impact parameters
6
This standard covers 6 Environmental impact parameters

Initiative for Compliance and Sustainability (ICS)

Initiative for Compliance and Sustainability (ICS)

Total parameters addressed

16
This standard covers 16 Social impact parameters
13
This standard covers 13 Environmental impact parameters
3
This standard covers 3 Supplier management parameters

B Corporation

B Corporation

Total parameters addressed

15
This standard covers 15 Social impact parameters
12
This standard covers 12 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

TCO Certified

T

Total parameters addressed

4
This standard covers 4 Social impact parameters
5
This standard covers 5 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Non-GMO Project

Non-GMO Project

Total parameters addressed

4
This standard covers 4 Social impact parameters
2
This standard covers 2 Environmental impact parameters
1
This standard covers 1 Supplier management parameter
1
This standard covers 1 Quality parameter

Vermont Organic Farmers

Vermont Organic Farmers

Total parameters addressed

4
This standard covers 4 Social impact parameters
6
This standard covers 6 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

Institutional Shareholder Services (ISS) - Corporate ESG Rating

Institutional Shareholder Services (ISS) - Corporate ESG Rating

Total parameters addressed

13
This standard covers 13 Social impact parameters
6
This standard covers 6 Environmental impact parameters
1
This standard covers 1 ESG evaluation parameter

STS Food Safety

STS Food Safety

Total parameters addressed

5
This standard covers 5 Social impact parameters

Fair for Life

Fair for Life

Total parameters addressed

23
This standard covers 23 Social impact parameters
19
This standard covers 19 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

United Nations Global Compact (UNGC)

United Nations Global Compact (UNGC)

Total parameters addressed

6
This standard covers 6 Social impact parameters
2
This standard covers 2 Environmental impact parameters

Women Empowerment Principles (WEP)

Women Empowerment Principles (WEP)

Total parameters addressed

11
This standard covers 11 Social impact parameters
2
This standard covers 2 Supplier management parameters

The On-Pack Recycling Label (OPRL) - Member

The On-Pack Recycling Label (OPRL) - Member

Total parameters addressed

1
This standard covers 1 Social impact parameter
1
This standard covers 1 Environmental impact parameter

Taskforce on Nature-related Financial Disclosures (TNFD)

Taskforce on Nature-related Financial Disclosures (TNFD)

Total parameters addressed

3
This standard covers 3 Social impact parameters
1
This standard covers 1 Environmental impact parameter
2
This standard covers 2 Supplier management parameters

Transition Pathway Initiative (TPI)

Transition Pathway Initiative (TPI)

Total parameters addressed

1
This standard covers 1 Social impact parameter
6
This standard covers 6 Environmental impact parameters
1
This standard covers 1 ESG evaluation parameter

Flustix - Recyclable packaging

Flustix - Recyclable packaging

Total parameters addressed

2
This standard covers 2 Social impact parameters
2
This standard covers 2 Environmental impact parameters

Flustix - Plastic free product

Flustix - Plastic free product

Total parameters addressed

1
This standard covers 1 Social impact parameter
1
This standard covers 1 Environmental impact parameter

Flustix - completely PLASTIC FREE certification

Flustix - completely PLASTIC FREE certification

Total parameters addressed

1
This standard covers 1 Social impact parameter
1
This standard covers 1 Environmental impact parameter

GLOBAL Good Agricultural Practices (G.A.P.) - Crops

GLOBAL Good Agricultural Practices (G.A.P.) - Crops

Total parameters addressed

4
This standard covers 4 Social impact parameters
11
This standard covers 11 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

Foodservice Packaging Association (FPA) - Members

Foodservice Packaging Association (FPA) - Members

Total parameters addressed

6
This standard covers 6 Social impact parameters
2
This standard covers 2 Environmental impact parameters

Plant Based Foods Association (PBFA)

Plant Based Foods Association (PBFA)

Total parameters addressed

1
This standard covers 1 Social impact parameter

Tamar Water Stewardship Business Board (TWSBB)

Tamar Water Stewardship Business Board (TWSBB)

Total parameters addressed

4
This standard covers 4 Social impact parameters
2
This standard covers 2 Environmental impact parameters

EU Ecolabel - Furniture

EU Ecolabel - Furniture

Total parameters addressed

1
This standard covers 1 Social impact parameter
6
This standard covers 6 Environmental impact parameters

Timber Legality Assurance Standard (SVLK/TLAS)

Timber Legality Assurance Standard (SVLK/TLAS)

Total parameters addressed

2
This standard covers 2 Social impact parameters
1
This standard covers 1 Environmental impact parameter

Forest Solutions Group (FSG)

Forest Solutions Group (FSG)

Total parameters addressed

7
This standard covers 7 Social impact parameters
15
This standard covers 15 Environmental impact parameters
4
This standard covers 4 Supplier management parameters

Carbon Footprint - CO2e Assessed

Carbon Footprint - CO2e Assessed

Total parameters addressed

1
This standard covers 1 Social impact parameter
5
This standard covers 5 Environmental impact parameters

bioC

bioC

Total parameters addressed

1
This standard covers 1 Social impact parameter
2
This standard covers 2 Environmental impact parameters

Roundtable on Sustainable Palm Oil (RSPO) - Members

Roundtable on Sustainable Palm Oil (RSPO) - Members

Total parameters addressed

2
This standard covers 2 Social impact parameters
2
This standard covers 2 Supplier management parameters

Just Capital Ranking

Just Capital Ranking

Total parameters addressed

11
This standard covers 11 Social impact parameters
4
This standard covers 4 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

We Mean Business Coalition

We Mean Business Coalition

Total parameters addressed

1
This standard covers 1 Social impact parameter
3
This standard covers 3 Environmental impact parameters
2
This standard covers 2 Supplier management parameters

UTZ - Supply Chain

UTZ - Supply Chain

Total parameters addressed

17
This standard covers 17 Social impact parameters
2
This standard covers 2 Environmental impact parameters
1
This standard covers 1 Supplier management parameter

Principles for Sustainable Insurance (PSI)

Principles for Sustainable Insurance (PSI)

Total parameters addressed

3
This standard covers 3 Social impact parameters
1
This standard covers 1 Supplier management parameter

Principles for Responsible Investment (PRI)

Principles for Responsible Investment (PRI)

Total parameters addressed

1
This standard covers 1 Social impact parameter
1
This standard covers 1 ESG evaluation parameter

Great Place to Work Certificate

Great Place to Work Certificate

Total parameters addressed

15
This standard covers 15 Social impact parameters

Cosmos Standard

Cosmos Standard

Total parameters addressed

2
This standard covers 2 Social impact parameters
3
This standard covers 3 Environmental impact parameters
1
This standard covers 1 Quality parameter

For Life

For Life

Total parameters addressed

21
This standard covers 21 Social impact parameters
13
This standard covers 13 Environmental impact parameters
3
This standard covers 3 Supplier management parameters
1
This standard covers 1 Quality parameter

UTZ - Producers

UTZ - Producers

Total parameters addressed

21
This standard covers 21 Social impact parameters
16
This standard covers 16 Environmental impact parameters
2
This standard covers 2 Supplier management parameters
1
This standard covers 1 Quality parameter